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+27%

WhatsApp deal closures

LAVINGIA∙ CONTENT STRATEGY

3,892

App installs

OYA∙ PAID MEDIA

Installs in the first two weeks

~300

OYA∙ CREATIVE DIRECTION

Users in the first three months

1,500+

LAVINGIA∙ WEB & ECOMMERCE

Marketing, Growth & Digital · BASED IN ENGLAND

Marketing across launches, acquisition and customer journeys

I work across marketing strategy and delivery, from positioning and go to market planning to paid campaigns, content and websites. My decisions are informed by how customers discover a product, what they need before taking action, and where the experience needs improving.

Marketing, Growth & Digital · BASED IN ENGLAND

Making new products feel familiar enough to try.

I work best where marketing stays close to the product, the customer, and the day-to-day work, from positioning and launches to paid campaigns and the content that supports them.

ABOUT

Strategy that stays close to the work.

AREAS OF FOCUS

Marketing strategy

Paid media

Go-to-market

Content production

CRM & retention

Web & ecommerce

Analytics

My work covers marketing and the customer experience around it. That has included launching a delivery app, helping jewellery customers browse before enquiring, and proposing clearer routes into support on a charity website.

I take responsibility for the planning and the work needed to deliver it: shaping messaging, producing and directing creative, managing campaigns and developing website content. Customer questions and performance data help me decide what needs attention, whether that means changing a message, adjusting campaign spend or improving the next step in a journey.

AREAS OF FOCUS

Marketing strategy

Paid media

Go-to-market

Content production

CRM & retention

Analytics

SELECTED WORK

Case studies, each with a number to show for it.

Campaigns, launches, websites and content - the problem, what I did and what changed.

AVAILABLE FOR THE RIGHT ROLE

Let’s discuss your marketing role.

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